For those of us that have worked with the buying public on the subject of long-term care insurance for some time, it is no surprise that studies reveal very little understanding on the part of the general public about the costs associated with long-term care and the options that they have to pay for those costs.

This lack of education can be attributed to a wholesale failure on the part of state and federal governments and the insurance companies to get the word out about the looming long-term care crisis in a timely and informative manner.

The truth is that modern long-term care policies are very flexible, reliable, and affordable if bought at the correct age and using a reasonable benefit design. The state partnership programs are excellent collaborations between government and private agencies to lower costs and bring this insurance into an affordable realm for most consumers. Unfortunately, not much effort has gone into advertising these programs.

As a result, consumers are mostly unprepared for the financial crisis that will many will be facing soon.

Here is an article that discusses the extent of the lack of correct information that many have on this subject.